Seatbacks and tray tables up
Virgin America came to ROI·DNA with the aim to enhance digital marketing results. They wanted to partner with an agency that has strong data-driven, multi-channel expertise and on top of that, Virgin America and ROI·DNA share a similar culture and ethos – we knew right off the bat that we were a good match.
We have liftoff
Virgin America now leverages ROI·DNA for paid search, display advertising, and affiliate marketing programs targeted at booking flights and driving applications for their signature credit card. We run comprehensive campaigns, leveraging dynamic ad serving technologies, advanced retargeting solutions, and real-time bidding. We handle analytics and apply data science to all of these initiatives, maximizing revenue and allowing us to make better decisions, faster.
Bursting at the seams
Needle is pioneering advocate-assisted commerce, connecting customers with passionate brand and product advocates who provide real-time shopping assistance. The founder had a strong vision for the spirit and feel of Needle’s identity, but needed help shaping and defining it. They reached out to ROI·DNA for the job.
Choosing the fabric
Pinning it down
They crush malware
Leading anti-malware provider Malwarebytes has removed an estimated five billion pieces of malware from customers’ computers. After our web redesign helped them reach a wider consumer audience, Malwarebytes again sought ROI·DNA’s expertise, this time in digital marketing programs. Starting with SEM and moving on to affiliate marketing, ROI·DNA served up some serious results.
We crush it in digital marketing
Crushing the numbers
Together, we’re crushing it
A distant land
Symantec’s Norton brand has long been an industry-leading provider of internet security and antivirus products – when it comes to computers. Before hiring ROI•DNA, they were virtually unheard of in the world of mobile security. In fact, they faced heavy competition from upstart brands that heavily focused on just this category. People looking for information about mobile security would find these other brands, but not Norton. So what’s a big brand to do?
Mapping the course
Planting the flagNorton – once unranked in this realm – became first in Google’s organic search results for Symantec’s targeted keywords, within the target timeframe.
Updating your profile
Ning, a social platform (acquired by Glam Media), enlisted ROI•DNA to redesign their homepage. But while we were multivariate testing options, we discovered some problems with their conversion flow that were leaking potential customers – and a homepage refresh alone couldn’t fix them.
Making the connections
Zero degrees of separation
A suspicious drop
An experienced Neustar management team was strapped for resources for optimizing organic search. The company’s website had undergone a few major redesigns and had fallen in the rankings. So they needed to spend shrewd dollars to regain strong search exposure and visibility to their prospective enterprise clients.