CaptivateIQ

The Challenge

CaptivateIQ approached us for a website redesign geared towards modernity, 
user-friendliness, and visual appeal. Our key goals were to reduce UX friction, test new messaging, improve “enterprise” brand perception, and refresh the overall look and feel of the website.

Goal #1

Increase visual appeal while improving the bran perception.

Goal #2

Reduce overall UX friction and provide a better user experience.

Goal #3

Test new messaging and drive engagement on the homepage.