Agentic Organizations Download the report

The future of work isn’t coming. It’s already here.

How a new world of shared agency between humans and machines
is emerging—and how it redefines your teams and marketplace

what happens when the power to act is no longer ours alone?

AI is no longer just a tool. It’s becoming a participant—shaping decisions, influencing outcomes, and increasingly acting as the gatekeeper between your brand and your next buyer. The Agentic Organizations Report, developed by ROI·DNA and Hotwire in partnership with House of Beautiful Business, explores what this shift really means for leaders, marketers, and organizations navigating the next era of work. Based on original research—including a survey of 900 professionals and interviews with AI experts and senior marketing leaders—the report examines:

• The rise of agentic organizations and why it matters now
• How human–AI collaboration is changing workflows and decision-making
• Why AI is quickly becoming the first touchpoint for your brand
• Five strategic moves leaders can take to prepare for what’s next

These shifts aren’t theoretical. They’re already underway. Download the report to understand what’s changing, what it means for your organization, and how to stay ahead.