A tribute to Sandra Day O’Connor, a fierce and timeless role model.

March 1, 2023
T4 Image 17

As we celebrate Women’s History Month, it’s important to remember the trailblazers who have paved the way for women in every industry. One of those trailblazers is Sandra Day O’Connor, the first woman to serve on the United States Supreme Court. Her story is a testament to the values that we hold dear at our B2B agency – doing it right, being inventive, bringing your whole self, and not being a jerk.

Doing It Right

Sandra Day O’Connor was born in El Paso, Texas, in 1930 and grew up on a cattle ranch. She studied at Stanford University and then at Stanford Law School, graduating at the top of her class in 1952. Despite her impressive academic credentials, she faced discrimination when trying to get a lawyer job. Firms hesitated to hire a woman, and those who did often paid her less than their male colleagues.

Undeterred, O’Connor forged ahead and started her law firm in Arizona. She quickly gained a reputation as a skilled and dedicated attorney, and her firm became one of the most successful in the state. She was appointed to the Arizona State Senate in 1969, where she worked tirelessly to improve the lives of her constituents.

O’Connor’s commitment to doing things right is something that we can all learn from. In a world where it’s often easier to cut corners or take shortcuts, her example shows that taking the time to do things properly can pay off in the long run.

Being Inventive

When President Ronald Reagan nominated Sandra Day O’Connor to the Supreme Court in 1981, she was already an accomplished jurist. But her appointment was historic – she was the first woman ever to serve on the nation’s highest court. During her tenure on the Court, she distinguished herself as a thoughtful and independent-minded justice.

One of the most notable aspects of O’Connor’s approach to the law was her creativity. She was known for thinking outside the box and developing innovative solutions to complex legal problems. Her inventiveness reflected her upbringing on a ranch – she was used to solving problems with limited resources and making do with what was available.

O’Connor’s example shows us that inventiveness is key to success, especially in today’s rapidly changing business landscape. By thinking outside the box and embracing new ideas, we can stay ahead of the curve and remain competitive in a crowded marketplace.

Bringing Your Whole Self

Sandra Day O’Connor’s career was remarkable for its accomplishments and the obstacles she overcame. She was a woman in a male-dominated field and faced discrimination and prejudice at every turn. But she never let those obstacles define her or hold her back.

Throughout her career, O’Connor brought her whole self to everything she did. She was unapologetically herself and refused to compromise her values or identity to fit in or conform to others’ expectations. By staying true to herself, she achieved great things and made a lasting impact on the world.

At our B2B agency, we value bringing your whole self to work. We believe authenticity and transparency are crucial to building strong relationships with clients and colleagues, and we encourage our team members to be themselves in everything they do.

Not Being a Jerk (ahem @$$hole)

Finally, Sandra Day O’Connor’s career was marked by a sense of civility and decency that is rare in today’s political and social climate. Despite being a fierce advocate for her positions, she always conducted herself gracefully and professionally. She treated her colleagues and opponents respectfully, even when she disagreed.

Thank you, Sandra, for your contributions as a woman, a human, and an advocate for civility. We celebrate you this month and every day.

Hey There!

Thanks for reaching out.

Job Title
What're you interested in?

We'll be in touch shortly.

Until then, why not browse some of our work?

See our work