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A tribute to Sandra Day O’Connor, a fierce and timeless role model.

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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ROI DNA Becomes A Google Premier Partner

Advertising Awards Press

ROI·DNA is now in the Google Ads Top 3% as a Google Premier Partner

Matt Quirie

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ABM Advertising Analytics Content Strategy Digital Advertising SEM SEO Social Media Marketing Uncategorized Web Design

How a Digital Marketing Agency Can Help B2B Companies Navigate the Downturn

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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2020 06 21 Time Is Running Out

ABM Analytics Digital Advertising SEO Technology

Use it or lose it: how to use your end-of-year marketing spend to drive stronger results in 2023

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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Advertising Digital Advertising SEM

How an international media plan can drive more efficient pipeline growth

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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Three cookies with bites taken out of them

ABM Analytics Data Science Digital Advertising Optimization

Breakthrough ‘22 session recap: Data transparency as a proxy for brand trust

<img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2022/09/EF-Headshot-BW-2-49x49.jpg" width="49" height="49" alt="Erica Freckelton" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Erica Freckelton

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three speakers on stage

ABM Optimization

Breakthrough ’22 session recap: How to grow your pipeline without obsessing about MQL volume

<img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2022/09/EF-Headshot-BW-2-49x49.jpg" width="49" height="49" alt="Erica Freckelton" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Erica Freckelton

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Advertising Digital Advertising Optimization Technology

How Will Google’s Digital OOH Ads Announcement Impact Advertisers?

Doug Luers

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person at open laptop

Content Strategy SEO

Why Companies Need an SEO Expert to do an Acquisition Analysis Post-Transaction

<img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/08/186556723_10159154796366168_6287275201266627822_n-49x49.jpg" width="49" height="49" alt="Alicia Anderson" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Alicia Anderson

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Open office with desks

Awards

ROI·DNA announced as Google Ads Premier Partner Awards 2022 finalist for International Growth

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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Advertising Data Science Productivity SEM

How Automation Drives Improved Search Performance and Elevates Marketing

Kenneth Hamner

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SEO

ROI·DNA’s Head of SEO Weighs in on Google’s Helpful Content Update

<img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/08/186556723_10159154796366168_6287275201266627822_n-49x49.jpg" width="49" height="49" alt="Alicia Anderson" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Alicia Anderson

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