Empowering global B2B brands to thrive in the digital landscape.
Build smarter plans to reach and grow your audience.
Design brand moments that connect and convert.
Use data to uncover what’s working and why.
AI-powered solutions to accelerate visibility, intelligence, and growth across the buyer journey.
AI Results Blueprint: Strategic roadmap to radically improve AI visibility, outpace competitors, and turn search disruption into growth.
ROI·DNA Spark: Understand and improve how your brand is surfaced, cited, and trusted across LLMs and AI search.
ROI·DNA Ignite: Compress account research from weeks to days with AI-driven targeting, personas, and playbooks.
ROI·DNA Radiate: Optimize priority content for AI visibility so it can surface, rank, and convert.
Blake Calamas is Senior Manager of Content Strategy at ROI·DNA, a Hotwire Company. With 10 years of copywriting and 8 years of strategy experience, he specializes in B2B buyer personas, content mapping, and creative that drives growth.
