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A tribute to Sandra Day O’Connor, a fierce and timeless role model.

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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A/B Testing

Data Protection And Security1200x600 848x400

A/B Testing Advertising Analytics Data Science Optimization SEM Technology Uncategorized

Better data privacy with GA4

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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Ad Tech (1)

A/B Testing Advertising Content Strategy Design Optimization Uncategorized

Build Better Creative for Your Performance Marketing

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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B2b Abm

A/B Testing ABM Digital Advertising Optimization

How to Drive More Revenue by Effectively Segmenting Your ABM

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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Blog User Image

A/B Testing Digital Advertising SEM

AdWords Experiments: Is Your Campaign a Jekyll or a Hyde?

Patrick Watson

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Setting Up Optimization Experiments

A/B Testing Optimization

How To Set Up A/B Testing for Success

Rob Marsh

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Downtown

A/B Testing

Architecting Personalization Part II: Personalization Tools

<img width="49" height="49" alt="Mike Hay" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2019/10/Mike-Hay_avatar_1431721487-96x96-49x49.jpg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2019/10/Mike-Hay_avatar_1431721487-96x96-49x49.jpg" width="49" height="49" alt="Mike Hay" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Mike Hay

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Downtown

A/B Testing

Architecting Personalization: Part I

<img width="49" height="49" alt="Mike Hay" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2019/10/Mike-Hay_avatar_1431721487-96x96-49x49.jpg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2019/10/Mike-Hay_avatar_1431721487-96x96-49x49.jpg" width="49" height="49" alt="Mike Hay" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Mike Hay

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Colored lines

A/B Testing

Which A/B testing tools should you use?

<img width="49" height="49" alt="Mike Hay" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2019/10/Mike-Hay_avatar_1431721487-96x96-49x49.jpg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2019/10/Mike-Hay_avatar_1431721487-96x96-49x49.jpg" width="49" height="49" alt="Mike Hay" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Mike Hay

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Red and yellow doorways

A/B Testing

A/B & Multivariate Testing Tools Comparison

Elena Sevastopoulos

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