ROI·DNA Named Drift Platinum Partner for Driving Top Performance and Win-Rate for Clients

March 29, 2022
Heidi Darling
Heidi Darling
Screen Shot 2022 03 29 At 11.07.58 Am

ROI·DNA is thrilled and honored to be acknowledged by Drift, the Conversation Cloud company, which just announced its inaugural Drift Solutions Partner Tiers to recognize top-performing partners. The new tiered program helps clients find the best service partner by highlighting top partners and connecting them with a vetted and recommended partner most capable of meeting their needs. Press release highlights below:

“Drift incepted its partner program three years ago, now evolving to mirror company growth with a more robust way of quantifying success with partners and a structure for recognizing the company’s most committed and revenue-impacting allies. The new Drift Solutions Partner Tiers Program offers agency, consulting, and system integrator partners a guide to grow their practice and expand their technology stacks and related services.

Long-time agency partner, ROI DNA achieved Platinum tier status with this initial rollout.

“Drift’s commitment to its customers and product vision is second to none,” said Matt Quirie, CEO of ROI DNA. “Their newly announced Conversation Cloud isn’t just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization’s status quo.”

Partners help clients drive more leads, book more meetings, and grow pipeline and revenue quickly. Drift reports seeing a 200% higher win rate when clients work with their partners, and a 70% higher adoption rate in the first-year subscription value when a partner is matched with a customer after their initial evaluation.

“This was a record-breaking year for Drift and our partners were a critical part of our growth, providing the support our customers need to scale digital experiences for buyers,” said Elias Torres, co-founder and CTO of Drift. “We are elevating our existing partner program to meet new demand with our new Solutions Partner Tiers, which allows us to connect our customers with our most capable and committed partners and provides a framework to measure success.”

if you are interested in learning more about how ROI DNA helps our clients win with Drift, please drop us a line

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