We’re proud to announce that ROI·DNA has been named finalists for best overall enterprise SEM and best B2C enterprise SEM at Search Engine Land’s 2016 Landy Awards. The Landy Awards are presented by Search Engine Land and recognize individuals, agencies, and internal marketing teams who have demonstrated excellence in executing organic and paid search marketing initiatives.

Our submissions featured work by our Digital Ads Services Team on behalf of our client Virgin America. The challenge we faced was that since Virgin America offers over 5 million flights every year, they needed a way to automate their ad copy to reflect constantly changing promotions and fares. By writing a script that used different data points to populate ad copy we drove click-through rates and conversion rates to help fill more seats on those 5 million annual flights.

On September 28th the winners will be announced during a gala at the Edison Ballroom in New York City. Take a spin through our case study below to learn more about this project.