ROI·DNA announced as Google Ads Premier Partner Awards 2022 finalist for International Growth

September 1, 2022
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Google announces finalists for the Premier Partner Awards 2022.

ROI·DNA, part of Hotwire Global and The Enero Group, has been named a finalist in the International Growth category in this year’s prestigious Google Ads Premier Partner Awards. The awards recognize the achievements of the very best digital marketing agencies and providers, working at the top of their game.

ROI·DNA, a full-service digital marketing agency delivering category-leading solutions to accelerate revenue and bespoke international growth strategies for leading brands worldwide, centered its submission around recent work for client Cockroach Labs.

When ROI•DNA began its relationship with Cockroach Labs in 2021, we were given one business objective: Drive lead volume to sustain both sales pipeline & developer adoption amidst pandemic-induced business disruptions. We translated this business objective into two high-level objectives: Drive high-ROI CQLs (Cockroach Labs’ version of an MQL) and Serverless sign-ups through highly targeted paid media campaigns. 

Because ROI•DNA’s core competency is in creating bespoke plans to drive the desired performance outcomes for tech innovators, we knew the right levers to pull and immediately began crafting a paid media strategy to achieve Cockroach Labs’ goals. Leveraging European markets was always going to be a part of our media plan, and we knew we could pull on IGAP’s international growth expertise and our strong partnership with Google.

ROI•DNA’s international paid media strategy and implementations have generated impressive results related to Cockroach Labs’ business objectives:

  • +87% increase in pipeline revenue QoQ
  • +250% increase in “clicks to site” QoQ
  • +82% increase in “cockroach cloud trials” QoQ

Given these strong results, Cockroach Labs has successfully weathered a rapidly transformed marketing landscape and is well-positioned to continue to optimize these results.

ROI·DNA is honored to be among a select group of digital specialists called Google Premier Partners. Google Premier Partners are acknowledged for maximizing campaign success for clients, driving growth by amplifying clients’ campaigns, and demonstrating Google Ads skills and expertise through certifications.

“Becoming a Google Partner shows prospective clients you have what it takes to help them grow online,” explains Davang Shah, Senior Director, Ads Marketing, Google. “For small businesses that have just started out, or even larger firms yet to take their first step online, it’s reassuring to know they’re working with a reputable provider that’s approved by Google. Being recognized as a finalist places these Partners at the pinnacle of delivering excellent results for their clients and as a great place to work.”

Google is celebrating the top-performing Partners, who are striving for excellence for their clients and their workplace, across six categories: Brand Awareness, Lead Generation, Online Sales, App Growth, International Growth, and Workplace Excellence.

The full list of finalists can be found at

For further information, contact Heidi Darling at

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