June 30, 2022
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We started ROI·DNA on the premise that there must be a better way to build a fun, enriching culture and a successful business. One of those missions shouldn’t suffer for the other to succeed. Over the last almost 13 years, it has been a fantastic journey proving that out. I can honestly say this is the best culture I have ever been a part of, and that is because of every one of the great teammates I work with. It takes every single one of us to stay true to our core values for that to happen. I am deeply grateful to be working with this team, building this company together.

I am also super stoked to announce the next evolution of ROI·DNA. Today we join forces with Enero and Hotwire Global. ROI·DNA is now an Enero company under the Hotwire Global brand. This merger means our clients get an instant global footprint to leverage our category-leading capabilities even faster. Being able to offer complete revenue acceleration services with everything we currently do, plus the addition of Hotwire’s PR & Branding, allows us to win on an even bigger playing field. Our culture will remain intact, and we will ensure it continues to thrive. We are sticking with our “No Assholes” policy and are focused on growing ROI·DNA in true partnership with Hotwire Global and The Enero Group companies. 

ROI·DNA will be able to scale, innovate, and expand our offerings in a way we wouldn’t otherwise be able to while still retaining operational independence and autonomy. We remain focused on being the best damn employer & client partner in the universe, driving ginormous results for our clients, and are more excited than ever to do it with you. 

Thanks to all the ROI·DNAers and awesome Clients we have had over the years. This growth is only the beginning of more great things to come!



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