The Hidden Revenue Risk in Paid Media Download the Session
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Is your paid media leaking revenue?
Presented by Brian DeHaan, SVP, Growth and Client Services, ROI·DNA
In an AI-driven, zero-click world, traditional demand gen playbooks are creating hidden pipeline risk. Access the session deck to see the framework Brian shared at Forrester B2B Summit for turning paid media into a measurable pipeline driver.
What’s Inside
A practical look at how leading B2B teams are rethinking digital advertising to:
- Build strategies aligned to audiences, pipeline, and revenue goals
- Identify revenue blind spots across their channel mix
- Develop scalable “hot lead” strategies that convert