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Capabilities > MARKETING STRATEGY > ABX Strategy

Drive explosive growth with data-led ABX strategy

We cut the guesswork and get marketing and sales locked on the same list. Our analytics-led expertise helps them make connections, land the right logos, and expand the ones with revenue potential.

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Our approach

ACCELERATE REVENUE with precision targeting and persona-driven, omnichannel messaging. 1:many, 1:few, 1:1 — powered by data-informed insights, no matter the scale.

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200%

increase in MQLs for hybrid IT provider Flexential

55%

increase in pipeline for cybersecurity company BeyondTrust

31%

growth in overall conversions for sales management software vendor CaptivateIQ

a blended ABX STRATEGY

We blend ABX, demand gen, and brand strategy into one high-impact approach. That means we’re hitting pipeline goals now while building long-term brand traction with the accounts that matter most. Our 4-step framework is built to deliver, every time.

400%+

pipeline increase

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Flexential unlocked a 35% ROI boost in just six months, powered by a full-funnel paid media strategy. We ran a targeted demand gen campaign using TALs built with 6sense’s predictive model, fueling dynamic ads across channels. This approach turned high-intent prospects into real pipeline and made every marketing dollar work harder.

WE WORK WITH SOME SERIOUS FIREPOWER

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ABX strategy SERVICES

  • Abx Strategy Executive ABX Strategy Alignment
  • Trend Reporting ABX Maturity Workshops
  • Data Dashboards Target Account List (TAL) Analysis
  • Audience Segmentation Persona & Journey-Based Messaging
  • Competitor Website Insights Campaign Framework Strategic Blueprint
  • Gap Analysis (ux + Content) Channel Architecture & Media Mix Design
  • Channel Performance Audits Tech, UX & Channel Audits
  • Competitive Reviews ABX Play Selection: 1:Many, 1:Few, 1:1