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Capabilities > MARKETING STRATEGY > Content Strategy

Build trust and amplify your voice with a targeted content strategy

We craft messaging that grabs attention, expands your reach, and moves decision-makers across the buying journey. Heatmapping and click-through rates tell us where to pivot and where to double down.

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Our approach

CONTENT IS KING. Bespoke content strategy that speaks to the entire buying committee.

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200%

+ increase in MQLs from a website content and UX refresh for hybrid IT leader Flexential

32%

increase in high-intent leads through personalized outreach for cybersecurity powerhouse BeyondTrust

Content that converts

Great content bridges the gap between what you offer and what your audience needs. We start by zeroing in on what makes your ICP and personas unique. Then we layer in behavioral data from tools like heatmapping to shape messaging that prompts action. Our wins come from thought leadership that inspires a homepage visit, ad campaigns that convert to forms filled, and landing pages that translate to meetings booked.

333%

increase in marketing opportunities

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By refocusing their paid media strategy and refining their audience targeting, we helped the leading monetization suite transition from ungated content to a gated strategy for a 333% boost in marketing opportunities.

WE WORK WITH SOME SERIOUS FIREPOWER

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content strategy SERVICES

  • Full Funnel Campaign Planning & Execution Funnel-Aligned Content Mapping
  • Syndication Channel Strategy & Partner Management Persona Audit & Targeting Analysis
  • Channel Mapping & Alignment Scalable Content Roadmapping
  • Cross Channel Integration & Attribution Strategy Landing Page Audits & Development
  • Visuals & Imagery Audience-Tailored Ad Creative
  • Personalization Frameworks ABX Messaging Frameworks (1:Many, 1:Few, 1:1)
  • Wireframing & Interaction Design Thought Leadership & Blog Development
  • Competitor Website Insights Brand Messaging & Voice Strategy