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Capabilities > DIGITAL ADVERTISING > Programmatic Advertising

Influence the right audience with programmatic advertising

We harness machine learning, AI-powered campaigns, and powerhouse partners like 6sense and The Trade Desk to deliver campaigns that hit the right audience at the perfect moment.

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Our approach

MAXIMIZE EVERY IMPRESSION in real time with precision targeting.

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Tap into intent data

to zero in on in-market accounts, trigger personalized outreach, and drive more conversions

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Access spotlight-worthy inventory

across websites, apps, and digital channels

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Put your first-party data to work:

Refine audience segmentation and drive smarter retargeting

Smarter, data-driven PROGRAM-MATIC

We use real-time bidding and predictive algorithms to serve your ads to the right audience across websites, apps, and platforms. As third-party cookies phase out, we stay ahead of the game by tapping into first- and zero-party data, CDPs for richer insights, and contextual targeting to keep performance razor-sharp.

32%

increase in high-intent leads

55%

boost in pipeline

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BeyondTrust saved $5.6M annually by optimizing its martech stack. We streamlined their processes, cut out redundancies, and integrated tools for a data-centric picture. Our knack for optimization not only improved marketing operations efficiency, but supported more personalized and impactful marketing efforts.

WE WORK WITH SOME SERIOUS FIREPOWER

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programmatic SERVICES

  • Audience Segmentation Using First & Zero Party Data Audience Segmentation Using First- & Zero-Party Data
  • Intent Led Targeting & Account Prioritization Intent-Led Targeting & Account Prioritization
  • Real Time Bidding Strategy & Execution Real-Time Bidding Strategy & Execution
  • Contextual & Cookieless Targeting Solutions Contextual & Cookieless Targeting Solutions
  • Platform Management (the Trade Desk, 6sense, Demandbase, Etc.) Platform Management (6sense, The Trade Desk, Demandbase, etc.)
  • Retargeting & Sequential Messaging Strategy Retargeting & Sequential Messaging Strategy
  • Creative Rotation & Dynamic Ad Optimization Creative Rotation & Dynamic Ad Optimization
  • Performance Monitoring & Attribution Reporting Performance Monitoring & Attribution Reporting