One strategy, shared visibility
by mapping paid and organic side by side to find gaps, overlaps, and untapped opportunities
Capabilities > MARKETING STRATEGY >
Turn SEO + PAID into a single search intelligence strategy
From zero-click results to generative AI answers, today’s discovery journey spans platforms, formats, and algorithms. That’s why ROI·DNA evolved our search strategy into a smarter, holistic approach that bridges paid, organic, and AI-native search experiences. Powered by our proprietary tool, ROI·DNA Spark, we surface the intent signals that matter across modern SERPs.
SERP-aligned content execution
with assets built to match how results actually show up — from AI Overviews to snippets — not just what people type
Smarter iteration with ROI·DNA Spark,
our proprietary tool that tracks performance across SEO + SEM, flags shifts in AI behavior, and feeds insights back into your strategy
ROI·DNA Spark lets us move fast, stay sharp, and build strategies that win across the entire search landscape.
team SERVICES
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SERP Ownership Strategy
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Search Visibility Mapping
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SERP-Aligned Content
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Schema & Snippet Strategy
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ROI·DNA Spark Intelligence
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AI Overview Optimization
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Unified Measurement
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Blended Performance Dashboards
SERP Ownership Strategy
Search Visibility Mapping
SERP-Aligned Content
Schema & Snippet Strategy
ROI·DNA Spark Intelligence
AI Overview Optimization
Unified Measurement
Blended Performance Dashboards
