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Capabilities > MARKETING STRATEGY > Web Strategy

Your blueprint for web GTM success

With a laser focus on your audience, a competitive edge over rivals, and strategies built to maximize ROI, we’ll turn your site into a conversion powerhouse.

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Our approach

We combine STRATEGY and INSIGHTS to power websites that convert.

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Current state audit

that digs deep—analyzing SEO, UX, and content to uncover where the quick wins (and big lifts) are hiding

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Competitive deep dives

that break down the playing field so we can position you to stand out and win

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Future state, fully mapped

using insights from stakeholder interviews, customer data, and behavioral patterns

Blueprints to PIPELINE

We build sites that perform—with intuitive user journeys, click-worthy CTAs, and smart architecture tailored to your personas. Designed to turn traffic into pipeline and make your business goals look easy. Boardroom-ready results, built right in.

45%

increase in leads

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CaptivateIQ drove a 45% lift in leads with an aggressive, precision-built SEO strategy. We uncovered niche, high-intent keywords and created content that matched search intent, whether buyers were comparing tools, gathering intel, or ready to act. The approach boosted organic visibility and drove high-quality traffic that turned into pipeline.

WE WORK WITH SOME SERIOUS FIREPOWER

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web strategy SERVICES

  • Ux Audits Website Audit
  • Competitor Website Insights Competitor Website Insights
  • Content & Messaging Analysis Content & Messaging Analysis
  • Publisher Identification & Vetting User Interviews
  • Channel Mapping & Alignment Persona Development
  • User Journey Mapping User Journey Mapping
  • Gap Analysis (ux + Content) Gap Analysis (UX + Content)
  • Journey Orchestration Recommendations Roadmap