Crushing it

Creating an optimization machine for a leading anti-malware provider.
VIEW CASE STUDY

They crush malware

Leading anti-malware provider Malwarebytes has removed an estimated five billion pieces of malware from customers’ computers. After our web redesign helped them reach a wider consumer audience, Malwarebytes again sought ROI·DNA’s expertise, this time in digital marketing programs. Starting with SEM and moving on to affiliate marketing, ROI·DNA served up some serious results.

TAKE THEIR WORD
"ROI·DNA are rock stars to work with. They have driven explosive growth with our affiliate program over the last year - with expertise and care. They are a valuable and natural extension of our marketing team."

We crush it in digital marketing

After cleaning up account structure, ad copy, and keywords, we advised on and implemented a better post-click experience. Then we took that setup, expanded it, and localized it for a global program. And the action didn’t stop there - we’re still testing better ads, better landing pages, and adding keywords to drive profitable growth.

Crushing the numbers
290% growth in affiliate base
95%+ content or vertical related affiliates
24%+ avg. number of active affiliates
3600% increase in impressions
7100% increase in clicks
615% increase in conversions
Together, we’re crushing it
Our SEM work drove a 615% increase in conversions and lowered the cost per acquisition. As a result of a lower CPA, Malwarebytes saw a significant increase in year-over-year profits. We now work with Malwarebytes to drive growth in a variety of programs, including
email marketing, display advertising, affiliate marketing, and SEO. And the best part is, we can leverage and share insights across all of Malwarebytes’ programs, maximizing the effectiveness of the entire system. So yeah, you could say we’re crushing it.
back to case studies