Introduction
Dremio, an open data lakehouse platform, needed a website experience as dynamic as its audience. With technical practitioners looking to try the product and data leaders evaluating strategic fit, the site had to deliver the right altitude of education for both audiences.
We partnered with Dremio to optimize every layer of their site, aligning UX, SEO, and content strategy around the distinct needs of their two key personas. The goal: create a cohesive journey where every piece of content is discoverable, meaningful, and mapped to the specific needs of each persona.
From a competitive UX and content audit to in-depth user journey workshops, GA4 analysis, a complete information architecture and navigation overhaul, and UX design for key nurture pages and the resource library—Dremio’s site is now purpose-built to guide practitioners to action and empower data leaders with the insights they need to buy.
Here’s how we made it happen.
The Challenge
Dremio had the content, the audience, and the product—but their website wasn’t connecting the dots. With a vast content library and two very different personas to serve, users were landing, browsing, and leaving without clear next steps. The team lacked visibility into how users were moving through the site and where they were dropping off. They needed a smarter strategy to create cohesive, conversion-focused journeys, improve content discoverability, and win critical industry search terms.
Goal #1
Unify site experience to guide users through clear, persona-based journeys
Goal #2
Boost visibility across their content library to drive deeper engagement with key personas
Goal #3
Boost organic reach by optimizing for competitive, high-value keywords
The Solution
We partnered with Dremio to lead a strategic website optimization, designed to power product-led growth and speak directly to their two key audiences: technical practitioners and data decision-makers. Through data-driven journey mapping, a re-architected site experience, and SEO optimization across 1,000+ pages, we built a high-performance digital foundation that drives discovery, deepens engagement, and accelerates conversion.
How we did it:
- Conducted a full-site UX and content strategy audit to identify structural, messaging, and journey-level areas of opportunity.
- Collaboratively mapped user journeys in a live workshop to align on funnel stages, content intent, and key conversion paths
- Used GA4 flow analysis—before and after implementation—to validate updates and guide data-informed iteration
- Designed a persona-informed navigation and footer experience to make Dremio’s deep content library easier to explore
- Delivered strategic homepage wireframes that brought clarity, focus, and stronger calls to action for both key audiences
- Redesigned the resource library to surface high-value content more intuitively and support deeper engagement across personas
Director, Growth
Through our engagement with ROI·DNA, Dremio’s website now successfully connects the dots for both our technical end users and data leaders. We have significantly improved both visibility and resonance with a quickly evolving market
The Results
With a fully optimized site experience and strategy-aligned content structure, Dremio’s website is now doing what modern B2B platforms demand: performing across audiences, scaling with product-led growth, and converting high-value traffic into high-intent action. Every update—from IA to metadata—was built to sharpen relevance, reduce friction, and deepen engagement across the funnel.
increase in organic traffic
lift in sessions to optimized pages
persona-focused user journeys
Dremio’s new site doesn’t just look better—it works harder. One that educates, engages, and activates both technical users and business leaders with content that’s clear, discoverable, and built for action.
We didn’t just optimize the site—we established it as the centerpiece of Dremio’s go-to-market motion. Let’s talk.
