Introduction
As today's buyers move from traditional search to AI browsers and LLMs for information gathering, the Pure Storage APAC team had to ask: Is our content showing up where today's buyers are looking?
To get answers—and a serious edge—they teamed up with us to pilot ROI·DNA Spark, our proprietary AI Search Discovery Platform. ROI·DNA Spark showed exactly how Pure Storage was ranking across engines like ChatGPT, Gemini, and Copilot. And it turned those insights action with a path to smarter content, media, and search plays.
Let’s get into it.
The Challenge
Before they could compete in the AI-powered search landscape, Pure Storage needed to close a few key visibility gaps. Their goals: protect organic traffic, boost visibility in AI-generated results, and improve the return on their content investments.
Goal #1
Preserve organic traffic in a zero-click world.
Goal #2
Secure brand visibility in AI-generated answers.
Goal #3
Strengthen content and media investment confidence.
The Solution
With ROI·DNA Spark, Pure Storage got high-value visibility into how their brand and content were performing in the new AI-driven search landscape. ROI·DNA Spark benchmarked priority search terms and measured “share of model” across answer engines, showing exactly where to improve.
ROI·DNA’s Spark rollout revealed:
- Influential media signals: Which publications AI engines cited most for Pure’s key topics, and where media dollars could turn more results.
- Content engagement drivers: The subject areas most likely to resonate with target buyers.
- Intent benchmarking: What high-intent buyers were asking, and how Pure Storage could better prepare their web content to answer.
Head of Revenue Marketing APAC Pure Storage
Quality, data-rich content is consistently favored by these AI systems. Using ROI·DNA Spark’s insights has lifted our paid-search performance by about eight percent and helped us invest with far greater confidence.
The Results
Backed by Spark insights and ROI·DNA’s media execution, Pure Storage turned an APAC pilot into a multi-region program spanning the UK and EMEA.
They saw measurable wins:
ranking on Gemini and Copilot for “enterprise flash storage”
improvement in paid search efficiency
adoption, including the UK and EMEA expansion
ROI·DNA Spark also confirmed where their media strategy was already working—fueling stronger negotiations and better-performing placements. And because AI search is constantly evolving, Pure Storage now has a foundation for continuous data-guided optimization.
Ready to rank higher in LLMs and AI browsers? Let’s unlock your brand’s visibility in the next-gen search landscape.
