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Use it or lose it: how to use your end-of-year marketing spend to drive stronger results in 2023

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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2020 06 21 Time Is Running Out

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Advertising

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Advertising Digital Advertising SEM

How an international media plan can drive more efficient pipeline growth

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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Advertising Digital Advertising Optimization Technology

How Will Google’s Digital OOH Ads Announcement Impact Advertisers?

Doug Luers

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Advertising Data Science Productivity SEM

How Automation Drives Improved Search Performance and Elevates Marketing

<img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2022/08/1566602607013-49x49.jpeg" width="49" height="49" alt="Kenneth Hamner" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Kenneth Hamner

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Advertising Data Science Digital Advertising Optimization SEM Technology

How to Optimize Your Digital Marketing Campaigns (Hint: It’s All About Data)

<img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2022/08/1566602607013-49x49.jpeg" width="49" height="49" alt="Kenneth Hamner" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Kenneth Hamner

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Advertising Analytics Optimization

GA4 Attribution Model is a Game Changer

Jay Vora

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A/B Testing Advertising Analytics Data Science Optimization SEM Technology Uncategorized

Better data privacy with GA4

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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Ga4logo 01

Advertising Analytics Digital Advertising Optimization Technology

Top Google Analytics 4 impacts on marketing

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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Ad Tech (1)

A/B Testing Advertising Content Strategy Design Optimization Uncategorized

Build Better Creative for Your Performance Marketing

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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ABM Advertising Analytics Digital Advertising Optimization Technology

Top tips for launching a winning B2B ABX strategy

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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ABM Advertising Awards Digital Advertising Press Web Design

ROI·DNA Named Drift Platinum Partner for Driving Top Performance and Win-Rate for Clients

<img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="49" height="49" alt="Heidi Darling" data-src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://roidna2.wpenginepowered.com/wp-content/uploads/2021/04/AC016C30-C62D-4C87-899B-3F23DCF6B09A-49x49.jpeg" width="49" height="49" alt="Heidi Darling" class="avatar avatar-49 wp-user-avatar wp-user-avatar-49 alignnone photo" />

Heidi Darling

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